ABSTRACT
Careers guidance evokes an image of an ‘adviser’ working on a ‘plan’ with a ‘client’ in an ‘interview’; while careers education evokes a ‘teacher’ teaching a ‘lesson’ with ‘pupils’ in a ‘classroom’. But it would be a mistake to leave it at that. The teacher might be offering guidance in the classroom; the adviser could be teaching. Moreover, other scenarios can be assembled. Either of the helpers might be a ‘counsellor’, ‘mentor’, ‘tutor’ or ‘facilitator’. The help might be characterised as a ‘chat’, an ‘agenda’, a ‘scheme-of-work’, or a ‘programme’. The person they are helping can be a ‘client’ or ‘pupil’ but can also be a ‘student’ or ‘customer’.
