ABSTRACT
The experimental analysis of behavior is a science that easily lends itself to application. This is because the focus of the discipline is on those environmental events that directly alter the behavior of individual organisms. Almost half a century ago (e.g., Dollard & Miller, 1950; Skinner, 1953), behavior analysts suggested that since operant and respondent principles regulate behavior in the laboratory, they probably affect human and nonhuman behavior in the everyday world. Thus, principles of behavior can be used to change socially signi¿ cant human conduct. Based on this assumption, Skinner’s second book, Walden Two (Skinner, 1948), is a novelized description of a utopian society based on behavior principles. At least two communities developed utilizing many of the principles of Walden Two : Twin Oaks in the Eastern USA and Los Horcones near Hermosillo, Mexico (Fishman, 1991; McCarty, 2012).
