ABSTRACT
Radio is endlessly adaptable. Despite challenges from other media,radio continues to be popular because of its ability to adapt tochanges. Technological determinists might claim that the changes are due to advances in technology like stereo broadcasting, the transistor radio and the use of FM and digital frequencies for better-quality sound. But a closer examination of these technological developments shows that most were available long before they were applied. What brought about their application is what Brian Winston calls ‘supervening social necessities’ (1995: 68) which act as accelerators in the development of media and other technology.
