The voice of the station

W hether music or speech-based, radio relies on the human voiceto connect with the audience. As Andrew Crisell points out,‘radio is a “live” predominantly personal medium and unrelieved music with no visible human origination is dauntingly impersonal’ (1986: 65). In other words it is the voices of presenters and newsreaders that we most respond to on the radio. They are the personification of radio providing a personality with which we identify and connect.