ABSTRACT
What Mitchell has produced for us here in this brilliantly succinct extract is an account of the reclassification of certain empirical phenomena and certain theoretical approaches within the burgeoning paradigm of ‘visual culture’. Some might argue that it is more than this but it is certainly no
less. And Jay, who we shall hear more of later, would see this upsurge of interest as a mark of the ‘visual turn’ in the humanities and social sciences. At its least specific, but often most exciting, visual culture not so much names a series of objects or a clustering of approaches but designates a new conceptual territory where previously delineated disciplines can overlap, integrate and generate new forms.
