ABSTRACT

This examination of the international growth and diversification of real estate advisory services in the United States, the United Kingdom, Germany and Japan between 1960 and 1997 highlighted, among other matters, the complexity of the subject-which encompassed four countries, several interdisciplinary themes, and at least forty professional service companies. As shown by the corporate profiles and case studies, the internationalization of real estate advisory services was most efficiently and effectively achieved by firms that built solid reputations and multiregional organizations in their home nations.