ABSTRACT

In a myriad local sites the dull round of everyday existence was played out, punctuated alternately by monotony and excitement. In real urban spaces, the site-shop, nightclub, school, text and image-accommodated the evolution, and manifestation, of a new youth cultural code, through a process of active consumption. And as a ‘lived’ experience, for the vast majority, this did not directly involve the King’s Road and drinking with the Sex Pistols; nor the heavy symbolic readings imposed on the culture in an attempt to distance an ‘authentic’ punk from its apparent antithesis: commodification. Instead, locally, punk as cultural production was a crossover between media representations of

Figure 8.1 Classified adverts, as seen in various music papers, 1977-78 (note ‘real punk machismo style’ wristband).