chapter  I
Pages 27

It follows that hegemony operates in the realm of consciousness and representations; its success is most likely when the totality of social, cultural and individual experience is capable of being made sense of in terms that are defined, established and put into circulation by the power bloc. In short, hegemony naturalises what is historically a class ideology and renders it into common sense. The upshot is that power can be exercised not as force but as ‘authority’, and ‘cultural’ aspects of life are de-politicised.