ABSTRACT
Deutsche Welle, Radio France International, and Radio Netherlands,
although most countries add their voice to the global conversation,
often via shortwave.
Celebrity is the semiotics of identity. It is found only in societies in
which identity is a major socio-cultural and political issue. It has
become more important as contemporary Western societies have
evolved towards the status of ‘entertainment cultures’, where identity
is seen as more significant than decision-making, action or faith, and
the celebrity supersedes the leader, hero or holy-person.