chapter  C
Pages 34

Deutsche Welle, Radio France International, and Radio Netherlands,

although most countries add their voice to the global conversation,

often via shortwave.

Celebrity is the semiotics of identity. It is found only in societies in

which identity is a major socio-cultural and political issue. It has

become more important as contemporary Western societies have

evolved towards the status of ‘entertainment cultures’, where identity

is seen as more significant than decision-making, action or faith, and

the celebrity supersedes the leader, hero or holy-person.