Having our readers respond favourably to our descriptions of them and their activities, is, of course, a key issue to research and evaluation. I am not using the term ‘favourably’ in the sense that they should be pleased about it, necessarily, but rather that they should be favourably disposed to the intent and its execution. That they learn to trust our professionalism. Perhaps that they should feel the researcher is behaving within an agreed remit, that the feedback is fair and accurate and that bias or prejudice are not acting as unseen contaminating filters within the process of reconstruction. All this seems desirable. It is a step forward from the days when we would hide behind a smoke screen of anonymity, authorial neutrality and scientific objectivity.