ABSTRACT
Chapter 3 – Integration of e-retailing into an organization Chapter 4 – Understanding and communicating with the e-consumer Chapter 6 – e-Store design: navigability, interactivity and web
atmospherics Chapter 7 – e-Service Chapter 10 – e-Retailing models
After completing this chapter you will have an understanding of:
Practice and trends in e-retailing the main tangible product categories
What are the main e-retail product categories? Books Music DVD movies and videos Groceries Clothing and footwear Conclusions Chapter summary
WHAT ARE THE MAIN E-RETAIL PRODUCT CATEGORIES?
