ABSTRACT
Paul Vousden, managing partner of VLP, a PR consultancy which specialises in business-to-business (BTB) PR, feels that it is often regarded as the Cinderella of the PR world. In a letter published in PR Week (14 May 1999) he wrote
Our clients and their industries may not be as sexy and headline hitting as those within the consumer sector [but] they are still immensely important . . . the BTB marketing industry is worth £8.1 billion and PR is an important part of this sector.
