ABSTRACT
Introduction There are many situations in which researchers want to measure people’s attitudes. They may wish to explore a particular area to find out the variety of attitudes that exist-for example, people’s views on animal welfare. Alternatively, they may want to find out how people feel about a specific thing-for example, whether the government is doing a good job. Yet again, they may wish to relate attitudes to aspects of behaviour-for example, to find out how people’s attitudes to various forms of contraception relate to their use of such methods.
