ABSTRACT
Introduction In recent times, sociocultural theorists have turned their attention to examining the role played by concepts of ‘risk’ in contemporary western societies. It has been argued that discourses on risk have become pervasive, and are now widely used to explain deviations from the norm, misfortune and frightening events. Unlike in previous times, when misfortunes were often attributed to something out of individuals’ control, such as the gods or fate, the concept of risk in late modernity assumes that ‘something can be done’ to prevent misfortune. Risk, therefore, is associated with notions of choice, responsibility and blame. It has become a means by which institutions and authorities, as well as individuals, are held accountable and encouraged to regulate themselves.
