ABSTRACT
In this final chapter we return to where we began at the start of the book: what can we expect of business in the face of growing environmental concern? Is it a matter of ever more coercion to ‘be greener’? Should we look imaginatively at ways we can transform business cultures into environmentally sensitive entities? And if so where, and from4 whom, should initiatives take place? More pessimistically, are we clutching at green straws, trying to turn the engine of our economic system-industry-into something that it is not, and cannot be? Perhaps we need greater courage, personally and politically, to dismantle and re-form our economy in ways that embed the care of ‘nature’. But such fine-sounding sentiments are often just that, remote from the everyday realities and feasibilities of those who ‘go to work’ and enjoy, or hope to enjoy, the material and other pleasures of twenty-first century industrialism. And it is still easy to suppress, not see, environmental degradation should one choose: human propensities for selective perception and delusion are powerful forces for non-change.
