ABSTRACT
This is how anchorwoman Sue Lawley introduces the program as she is walking around a huge, dark television editing room with dozens of tiny screens behind her:
Welcome to Review of the Year 1998, the
• an overview of the development of quantitative content analysis • an example of content analysis in practice • a comparison of three forms of qualitative discourse analysis • a review of studies of visual media content • an example of the analysis of still images and texts in advertising.
