ABSTRACT

Like any other form of analysis, textual analysis examines a given object – a text or a group of texts – as closely and as systematically as possible in order to answer specific research questions. These questions can lead to two basic types of textual analysis: one focused on generalities, the other on particulars. The first describes recurrent, typical features in order to establish textual models or prototypes. The second examines the texts in question as isolated occurrences with reference to their specificities. Obviously, there are both transitional variants and logical connections between the two types. In practice, generalities are always established through the study of particulars,

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• a description of quantitative studies of representation in media fiction • formal studies in the semiotic tradition, including shot-to-shot analyses of film • narrative studies and models, applied across media types • a presentation of genre analysis as a middle range, connecting text and context • a discussion of sound as an under-researched aspects of media ‘texts’ • The Big Sleep (1946) as the main analytical example.