ABSTRACT
Most talks are persuasive in some way; few are just for information. In every talk the speaker must at the least persuade the audience to listen, to see his or her point of view, and try to understand the ideas and information he or she is offering them. In a persuasive talk, though, people must be motivated to get things done, to act, or to spend money. In other words, the speaker must ask for something. Getting something done, causing actions, requires movement; and to create movement, momentum must be generated. Persuasive speaking is the art of generating action, not just knowledge, in others.
