The power of globalization
The primary concern of this book is the subjective framework of globalization, namely, knowledge and ideology.1 This theme requires considering the dynamics of global power. Indeed, the power of globalization orients the development of dominant knowledge. And knowledge about globalization is, in turn, represented as ideology: a way of interpreting the world and for contemplating strategies of action. Powerful knowledge sets and, as Antonio Gramsci (1971) showed, compelling ideological discourses are fundamental to eliciting consent and lessening reliance on the material and coercive instruments of a hegemonic order. Hence, knowledge and ideology should not be construed as either mechanically reﬂecting material power conditions or wholly autonomous from them. Rather, there is a series of interactions, best understood as being contingent.