ABSTRACT
T here are so many TV channels and so much material produced fortwenty-first-century audiences, it is tempting to film every interviewin the same way – with a hand-held camera that rarely stays still. Some aspirational TV programmes, particularly for young people, are so concerned about the attention span of their viewers that they define content by style. The interviewing style revels in a postmodern approach of nontraditional shot sizes and camera angles. The out of focus shot, the constantly moving camera, the canted angle, the extreme close-up, the crash zoom, are the overused visual vocabulary of the ultra cool programme. Where there is little substance, a lot of style keeps the eye on the screen. For a programme offering real substance the more traditional use of the camera allows the content to reach the viewer.
