ABSTRACT
A record issued by the Arto Co., Inc., a subsidiary of the Standard Music Roll Co. of Orange, New Jersey. Advertising began in April 1919, announcing that G. Howlett Davis was president (he was also president of Standard Music Roll Co.). The new records were to be made at recording laboratories in New York, using a new process that would allow them to be played laterally or vertically. In June 1920 the first selection of discs
appeared, offering dance, blues, jazz, and popular vocal material. The price was $1 for a 10-inch disc in January 1921; an $.85 disc was marketed in February 1921. Arto also pressed records for the Globe and Bell labels, and some Cleartones, Hy Tones, Ansonias, and Nordskogs. When the company went bankrupt in January 1922, it continued to press
Bell and Globe issues for a time but ceased production of Arto records. Plant fittings and masters were up for public sale on 3 May 1923.
