ABSTRACT
With special thanks to Meg Abdy (Legacy Foresight), Emma Bockhop (Remember A Charity) and Kevin Kibble (The Nurture Group Network) for supplying materials for this chapter. <inline-graphic content-type="black-white" xlink:href="<a href="https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203485873/835a5a57-2fef-4545-b5e7-401e220b2c5f/content/obj_B.tif" target="_blank">https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203485873/835a5a57-2fef-4545-b5e7-401e220b2c5f/content/obj_B.tif</a>" xmlns:xlink="<a href="https://www.w3.org/1999/xlink" target="_blank">https://www.w3.org/1999/xlink</a>"/> Objectives
By the end of this chapter you should be able to:
Understand the significance of legacy income for nonprofits.
Describe trends in legacy giving.
Describe donor motivation for offering a legacy.
Understand the barriers to legacy giving.
Understand how legacy giving is currently promoted.
Develop a legacy promotion campaign.
Develop a strategy for In Mem and Tribute Fund giving.
