ABSTRACT
According to various crisis management experts, the term “crisis management” could be defined as “special measures taken to solve problems caused by a crisis.”
“To confine or minimize any damage to the organization’s reputation or image,” was another definition offered by executives when asked by Julia Gabis*. Gabis pointed out in the article entitled “Crisis: Danger or Opportunity” that good crisis management accomplishes more. Good crisis management should involve more than simply trying to minimize danger to an organization; it should also seek to maximize every possible opportunity. Good crisis managers achieve both. Gabis used as examples the Tylenol incident and the Exxon-Alaska incident.
