chapter  3
Theorising youth pop music meanings, production and consumption beyond subculture
Pages 19

This chapter will look at various different methodological approaches that have been taken in the study of pop thus introducing some of the broader themes running through the rest of the book. Although pop has proved to be durable and influential in contemporary society, half a century of pop history means that the past figures more prominently in pop than ever before and that youth can no longer have an exclusive claim on pop music. We will begin by considering the relationship between youth and pop in the twenty-first century and just how sustainable this is.