ABSTRACT
When a new product launch is planned in a soft drinks company, be it small or large, a stage is arrived at where a label for the product or range of products is created. This involves a fair amount of artwork design — brand name, colors, logos, decoration frills, sizing, positioning, and so forth. The marketing people do all this. However, eventually, the prototype designs land up on the desk of someone in the technical department with the request to “sign off” the design with regard to food laws requirements. This relates mainly to items such as the text and format of ingredients lists, nutritional value tables, product descriptors, content volume, and any special statements or declarations that may be included in the artwork design.
