ABSTRACT
Scientific and technological progress in our time create and enhance opportunities for business. Education is closely linked to its potential and actual contribution to the advancement of business. Business and management are the clarion call of economic globalization. It is as though economics in the form of market or economic fundamentalism1 is all that matters in the life of humanity. The market has become both the substance and the means to money-making. In our time, ‘the hallmark of the current form of global capitalism, the feature that sets it apart from earlier versions, is its pervasive success: the intensification of the profit motive and its penetration into areas that were previously governed by other considerations.… It is no exaggeration to say that money rules people’s lives to a greater extent than ever before’.2 Ethics is relegated systematically to the background on the plea that the laws of economics are objective and therefore value-free. The study of history is considered unimportant because it does not contribute directly and immediately to productivity in business. Yet future historians are more than likely to insist that the sovereignty of money was part of the identity of our time. History, in other words, is one of the vehicles humanity uses to describe and define its identity. Given that identity can play a decisive role in individual and collective life, it is questionable to relegate the study of history to the fringes of what it means to be a human being. History is crucial to the construction of individual and collective identity.
