ABSTRACT
During the 2012 elections, many of the news channels (e.g., CNN, Fox, MSNBC) used focus groups of voters to discuss the candidates before, during, and after the presidential debates. A moderator was in the room while the participants watched the debate. The moderator asked questions about the issues and the candidates. The questions helped the news channels make claims about the candidates, including who “won” the debate, and what issues Americans care about.
