As mentioned in Chapter 1, the recording industry has become a major media player not only because of its own size, but also because it has a significant impact on and in other media. Most importantly, popular recordings are the dominant programming content of radio. Broadcasters rely on the popularity of recordings to attract a listening audience. The presence of that audience in turn helps the broadcaster sell advertising time to clients who want their message to reach those listeners. Recordings are also an important part of television programming with the presence of music video channels on cable and satellite, and the inclusion of significant amounts of popular music and recordings as background music in popular television programs. Those programmers and program creators rely on the popularity of recordings and music to attract television, cable, and satellite viewers in order to sell advertising or to sell access to the programs. Similar uses of popular recordings and music in film attract moviegoing audiences and help sell soundtrack and other recordings. Although not as significant as in the electronic media, the recording industry also has an important impact in the print media, especially magazines, with significant consumer and trade publications devoting either the entire publication or substantial content to popular recording artists, audio and recording, and the music business. This chapter details those relationships and their positive, and sometimes negative, effects on those media. The stormy relationship of the recording industry and the Internet is discussed at length in Chapter 11.