ABSTRACT

Fascinating history of United Plantations Berhad, an innovative Scandinavian firm whose approach to local relations was quite different from that of the normal British colonial enterprise. This is the story of not only one company but also of the development of Malaysia's plantations sector as a whole.

chapter |16 pages

Introduction

chapter 1|28 pages

The Entrepreneur: Aage Westenholz

chapter 2|32 pages

The Palm Oil Pioneer: Commander W.L.Grut

chapter 3|36 pages

War, Survival and Revival

chapter 4|28 pages

Wealth Creation and Strategic Choice

chapter 5|28 pages

The Tenera Palm

chapter 8|28 pages

Adding Value: Realizing an Asian Vision

chapter 10|34 pages

Growing with the Country