ABSTRACT
Location-Based Services (LBSs) consist of a broad range of services that incorporate location information with contextual data to provide a value-added experience to users on the Web or wireless devices. In contrast to the passive fixed Internet, users in the mobile environment are demanding personalized, localized, and timely access to content and real-time services. Targeted data, combined with location determination technology, is essential to create personalized value to an end-user’s mobile experience. This allows wireless carriers and portals to significantly increase the value of services to subscribers while opening up new revenue opportunities.
