chapter  5
Mediated Paralympic culture
Pages 17

Anyone that has followed the developments in the Paralympic Movement since the mid-1980s will be aware of the transformation in the commercial viability of the IPC. In 1984 the Movement was unable to stage the entire Games in the same nation as that year’s Olympics (United States of America), whereas today the regular reference in the same breath to the Olympics and the Paralympics is a major advance. This has occurred in part because of the political battles that have been waged between the IPC and IOSDs, highlighted in the last few chapters of this monograph. In part changes in attitude are the result of increased media attention given to the Paralympic Movement, which has had an impact on the transformation of institutional structures such as classification. This chapter will argue that such attention has come at a price.