ABSTRACT
The 1996 election is over and pundits have offered their postmortems. Beyond the boredom and predictability of the’96 presidential campaign most everyone has their spin. There’s no use crying over spilt milk or retelling the story of how your candidate could have won. Instead, let’s look forward to the next president seeking reelection in the year 2004. By the time the president and his staff set their sights on reelection, they possess at least a twenty-four month record of achievements and mishaps. Nothing can change that, but presidents can improve their prospects of reelection through careful campaign planning and basic strategy.
