Case 10 Facebook: OK, Mark, very clever, but where’s the money?
Facebook does not always play nicely. In 2011 the company was forced to admit it had hired a PR company in the US with the aim of generating stories critical of Google’s approach to privacy. Thoughts about pots calling kettles black do occur! The campaign was to smear Google over Social Circles, a Google feature that charts connections between internet users, based on their profi les on sites like Facebook, Twitter and LinkedIn. The PR company – Burston Marsteller of WPP – ended its relationship with Facebook when the news broke.