ABSTRACT
Many of pharmacists’ difficulties in intervening to modify a patient’s clinical and behavioral problem may be the result of assuming that patients are ready to act on their inappropriate practices. Trying to persuade patients who are not yet ready to change may push them into a defensive position that may result in the pharmacist experiencing a decreased sense of self-efficacy and in the patient being put off by the pharmacist’s attitude (Rollnick et al., 1992).
