ABSTRACT
What is “public relations”? If you asked a hundred people, you would probably get a hundred different replies-and several confused looks!
Whether you’re a student getting ready to enter the public relations fi eld or a practitioner already on the job, the answer to this question will provide focus, direction, and purpose for your career. A clear understanding of what public relations is, and how it contributes to organizational effectiveness, is necessary to making a difference in your organization.
