ABSTRACT
This chapter focuses on Formula Ones sporting spectacle, illuminating the mediated, global and commercial dimensions that constitute and permeate Formula Ones projection of a glamorous and high-tech global spectacle of speed. Formula One is viewed as the pinnacle of motor racing, with many of the worlds best drivers racing expensive, sophisticated and high-tech machines at circuits around the globe. Formula Ones commercialism, innovative mediation, prestige and popular global status make it a prime example of such interrelationships in contemporary sport. Emblematic of Debords commodity spectacle, Formula One provides a dazzling and spectacular display of sport as corporatised media spectacle through its extravagance and excess. Although the final section of this chapter specifically considers Formula One as a corporate spectacle, the significant commercial orientations and implications that Formula Ones globalising process has for both the Formula One Management (FOM) and for the regions will be traced here.
