ABSTRACT
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
TABLE OF CONTENTS
part |2 pages
Section I Media Management and Economics Research from Senior Scholars
part |2 pages
SECTION I I MME Research from Junior Scholars
part |2 pages
Section III Latin American and Hispanic MME Research
part |2 pages
SECTION I V Media Management Issues for New Media/Transmedia