ABSTRACT

In this book an attempt has been made to develop an open-systems ecological framework for the consideration of company strategy and organizational designs. Inasmuch as this framework differs from conventional economic analysis, it must be likely that it will suggest different patterns of association between the conduct of the individual enterprise and national and international economic conditions than those most commonly postulated as a consequence of conventional economic analyses of whatever school. These differences, which in some cases are relatively slight, stem in the main from a move away from an emphasis on the working of markets towards the analysis of overall cycles of production and consumption and the place of business firms within these. Within this framework it can be seen that the economic conditions in which firms operate will effect the kinds of strategies that they are likely to develop. It will also be the case that different types of strategy, if successfully implemented, will have different implications for wealth creation, economic growth, and indeed for human progress.