ABSTRACT
Once we have collected patterns and automatically put them into frames, our patterns and frames become compatible and help us to make meaning quickly. But when our intention is to create an innovative, sustainable, winning strategy, we must slow down and turn off this instant pattern recognition and deliberately challenge the very process that has served us in the past. The rearrangement and innovative arrangement of patterns created by consciously choosing to escape from the fi xed patterns that have been established by experience provides the basis of what I call shattering frames.
