ABSTRACT
Concluding my examination of the micro mechanisms of football fandom and the macro structural foundations of these practices, a dialectical position emerges: the macro structures which have given rise to football fandom and constitute its ground as mass phenomenon simultaneously threaten to erode its very basis. Football texts are appropriated by fans as spaces of self-reflection and its pleasures, yet at the same time they are a realm dominated by rationalized forms of production. Football fandom is based upon the affection for an external object, yet the object of fandom is foremost a mirror of self. Football as a modern cultural phenomenon in this sense reflects the dialectic of industrial modernity.
