ABSTRACT
Though, for Barthes, no ‘objects’ were ‘inevitably a source of suggestiveness’, let alone eternal, if ‘myth is a type of speech chosen by history’, the ‘history of myth’ will inevitably reflect the tenor of our times. Whether an age is defined qualitatively (as ‘Golden’), culturally (as ‘Jazz’), or technologically (as ours have recently been, following ‘Space’ and ‘Nuclear’ with ‘Digital’), these designations are clearly ‘chosen by history’ and ‘converted into speech’. Since the Digital Age is by definition that time when ‘the medium is the message’, myth readily assumes its seemingly natural role as the dominant system of communication, acting economically to abolish ‘the complexity of human acts’. Historical reality gives way to ‘the way we live now’.
