chapter  X
The Problem of Control
Pages 14

I t is admitted, therefore, by all parties that there must be some limits to mural advertising, and that we cannot live in a world of red soap and blue pills, but there remains an infinite divergence of opinion as to what that control should be, and in whom it should be vested. Restriction has advanced farther in the United States and in at least one European country than in the British Isles. In the American Union the States do not directly act in the matter; but powers are delegated to the municipalities, towns, and counties, who exercise a large authority under the police power conferred upon them. The country is more or less free

from control. The result is therefore that the railways are lined with hoardings, and places frequented by tourists are often spoilt by advertising erections, whilst the towns, which form the proper field for the energies of the bill-poster, are under strict control. The police power, however, is not unlimited, and care must be exercised that the rights of private persons, which are guaranteed to them by the constitutions of the individual State or of the Union, are not infringed. The following extract is taken from a letter of H. de Coetlogan, British Consul at Charlestown, South Carolina, published in the Ct return of the laws, if any in force in France, Germany, Austria, Italy, Belgium, Holland, Switzerland, and the United States, for regUlating or restricting the exhibition of posters,- bills and other public advertisements and for the taxation of such advertisements, and ordered by the House of Commons to be printed on loth August, 1903."