chapter  2
My approach to globalization and language
Pages 10

I have already said a little about my approach in the Introduction, in the sections on CDA (critical discourse analysis) and methodology. I shall now give a more detailed and systematic explanation of the approach. As I indicated in the Introduction, I think it is fruitful in researching discourse as a facet of globalization to work with a form of ‘cultural’ political economy (Jessop 2004, Jessop and Sum 2001) which incorporates the version of CDA I describe below. Since cultural political economy is the wider framework in this approach within which CDA is embedded, I shall begin with the former and then move on to the latter.