chapter  5
Cross-national discourses and American unilateralism
Pages 22

The discussion on globalization that started its exponential growth from the mid1980s onward has paid attention to an accelerating speed with which goods, services, capital, people, information, and ideas flow across borders. It has been argued that the globe is becoming a single place, and that this place increasingly resembles the United States as the source of many goods, services, and ideas. That is, globalization is often equated with Americanization (see e.g. Beck, et al., 2003; Lervik & Lunnan, 2004; O’Dell, 1997). For instance, Ritzer (1996, 1998) has discussed the spread of the chain of McDonald’s restaurants as an example of standards and management ideas originating in the United States.