ABSTRACT
In short, globalization as a process is not one that is well defined. In the next chapter we look at the different ways in which people have tried to measure it – through the globalization of industries, the internationalization of the organization and internationalization of business functions. Here however we concentrate on the competing attitudes held about globalization and broad analyzes of the extent to which the overall level of globalization might have increased. Outside the economic, marketing and strategy literatures a more critical and problematic discussion about globalization takes place. These can be summarized under the following major themes (Parker, 1998; Sparrow, 2002):
“nothing new” perspective IMF positive approach negative or neo-colonial perspective transformative perspective.
