ABSTRACT
The next two chapters review a series of case studies, looking at how hegemony has been applied to particular cultural forms and practices. Not all of these studies make overt use of Gramsci’s work, and in some cases their theoretical frameworks are provided by the work of other thinkers. In all cases, however, their understandings of cultural power are sufficiently aligned with Gramsci’s ideas to make them meaningfully ‘Gramscian’ or ‘neoGramscian’. Equally, those studies that make their indebtedness to Gramsci explicit are not always pure reproductions of his work. Instead they are likely to treat his conception of hegemony flexibly and critically. This may be through combining Gramsci’s work with that of other theorists, through deploying hegemonic theory to illuminate new cultural practices and forms, or through accentuating elements within Gramsci’s analysis which may conflict with other features of his work, or with its overall direction.
