ABSTRACT
Well before industrialization began to take hold in the latter part of the eighteenth century, the relation of culture to the social was altered by other developments: a growth of rationality, increasing routinization of daily life, and the development of market society and individualism. It is nonetheless the case that industrialization has vastly increased the scale of those changes and brought even more widespread and dramatic changes in how people live their lives. As the cities grew, there were changes in where and how people lived. There were changes in the kind of work people did and the degree to which they had control over their work. There were changes in their pursuits during leisure time and in the choices available to them for consumption. The shift to a society increasingly organized around the mass production of material culture was felt most deeply in the West, and in other parts of the world according to how they were incorporated into a globalizing industrial economy initially centered in northwest Europe. This chapter focuses on the emergence of cultural forms tied to industrial mass society and its globalization.
