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Box 6.1 Component loadings for global service firms Component I: Law and banking/finance
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Component I: Law and banking/finance 0.81 Bayerische LG (BF); 0.78 Freshfields BB (LW); 0.74 Sakura (BF); 0.73 Lovells (LW); 0.72 Linklaters (LW); 0.71 Clifford Chance (LW); 0.67 Cameron McKenna (LW); 0.66 Commerzbank (BF); 0.62 Allen & Overy (LW); 0.60 WestLB (BF); 0.58 Deutsche (BF); 0.58 Allianz (IN); 0.55 Dresdner (BF); 0.55 Winterthur (IN); 0.52 Nexia (AC); 0.52 White & Case (LW); 0.49 AGN (AC); 0.48 PricewaterhouseCoopers (AC); 0.48 McKinsey (MC); 0.47 Cap Gemini (MC); 0.45 Sema (MC); 0.44 Coudert Brothers (LW); 0.44 Boston (MC); 0.43 Fortis (IN); 0.42 ABN (BF); 0.40 Fuji (BF)

Component II: Management consultancy 0.69 Andersen (MC); 0.67 Hewitt (MC); 0.67 Kearney (MC); 0.64 McKinsey (MC); 0.63 Watson Wyatt (MC); 0.61 Towers Perrin (MC); 0.59 Chubb (IN); 0.56 Bain (MC); 0.55 CMG (AD); 0.55 TPM (AD); 0.54 Boston (MC); 0.52 Bank of Tokyo (BF); 0.51 Arthur Andersen (AC); 0.50 Booz Allen & Hamilton (MC); 0.48 Reliance (IN); 0.42 Impiric (AD); 0.40 Chase (BF); 0.40 Jones Day (LW)

Component III: Banking/finance 0.79 J P Morgan (BF); 0.76 HSBC (BF); 0.76 Sumitomo (BF); 0.76 Asatsu (AD); 0.75 Bayerische HV (BF); 0.70 Hakuhodo (AD); 0.61 Prudential (IN); 0.59 Dai Ichi Kangyo (BF); 0.55 Sanwa (BF); 0.49 Fuji (BF); 0.47 Chase (BF); 0.47 UBS (BF); 0.47 Citigroup (BF); 0.44 Barclays (BF); 0.42 Bank of Tokyo (BF); 0.41 CGNU (IN); 4.0 Baker and McKenzie (LW)

Component IV: Advertising 0.74 Ogilvy (AD); 0.72 IBM (MC); 0.71 D’Arcy (AD); 0.70 BDO (AC); 0.68 McCannErickson (AD); 0.67 FCB (AD); 0.66 Deloitte Touche (MC); 0.63 Young & Rubicam (AD); 0.60 Grant Thornton (AC); 0.60 Saatchi and Saatchi (AD); 0.56 J Walter Thompson (AD); 0.53 BBDO (AD); 0.52 Impiric (AD); 0.43 BNP (BF); 0.40 Nexia (AC)

Component V: Law 0.72 Latham & Watkins (LW); 0.70 Morgan Lewis (LW); 0.69 Skadden, Arps, etc. (LW); 0.67 Morrison & Foerster (LW); 0.67 Sidley & Austin (LW); 0.62 Dorsey & Whitney (LW); 0.55 Jones Day (LW); 0.53 Coudert Brothers (LW); 0.49 White & Case (LW); 0.48 Mercer (MC); 0.47 CSC (MC); 0.42 Chubb (IN); 0.41 Towers Perrin (MC); 0.40 PricewaterhouseCoopers (AC)

Component VI: Accountancy 0.62 PKF (AC); 0.57 Lloyd’s (IN); 0.53 MacIntyre Strater (AC); 0.53 CSC (MC); 0.47 IGAF (AC); 0.46 Howarth (AC); 0.45 Summit (AC); 0.45 HLB (AC); 0.45 Royal & SunAlliance (IN); 0.44 AGN (AC); 0.41 CGNU (IN)