Marketing is a means of developing your client base. It means assessing the needs of potential clients and responding to them. It means letting as many people as possible know not only what you do but also how good you are at it. It means encouraging them to want to purchase your services. It is an on-going task. At the start-up of your practice, it may occupy a lot more of your time than actual coaching, and you will always spend a good part of your working week on it. However brilliant you are as a coach, you still need clients if you are to run a successful business, and they are unlikely simply to knock on your door, or call in while passing by. One coach (Martin, 2001) suggests that you should allocate at least 40% of your time to marketing.