ABSTRACT
These case studies were all written by either in-house press officers or public relations consultants. They present the different approaches to developing press cover for the construction industry issues on behalf of the many different stakeholders that can drive the press cover of a project or a corporate issue. The strategies developed and the delivery of information to the press, and the amount of cover generated, is in each case different and individual – reflecting the unique and varied nature of architecture and the development of the built environment. None of the techniques and approaches that have been discussed in the previous chapters of this book are cast in stone. These case studies show how three very different plans were delivered, each plan tailored to suit the individual projects and the client and design teams’ own aims.
